I have 10 years experience building and developing brands with over 5 years as joint Creative Director at Walford Wilkie, who specialise in premium and luxury. Brands in this environment must lead in all aspects of their marketing and presentation to retain their prestigious and aspirational status. Perception is key and successful brands in this sector are those that focus efforts on the micro as well as the macro, and this is my area of expertise. I am passionate about my field and this translates throughout all of my work and serves to further motivate those around me to achieve their very best.
An invaluable part of my role is the strategic planning of each project, this has given me a greater understanding of the business implications of our approach, as well as helping to deliver stronger, more inciteful creative responses with longevity.